State of California Department of Justice
Tobacco Highlights 2005
August 11, 2005
The Office of the Attorney General today announced an agreement with 7-Eleven, Inc. under which the nation’s largest retailer of tobacco products will implement new procedures to reduce such sales to minors at its 1,224 California stores, and 4,633 outlets in 30 other states and Washington D.C. The 7-Eleven "Assurance of Voluntary Compliance" (AVC) is the seventh such agreement produced by an ongoing, multi-state enforcement effort which the Attorney General has helped lead. Previous agreements cover all Wal-Mart, Walgreens and Rite Aid stores, and all gas stations and convenience stores operating under the Exxon, Mobil, BP, ARCO and Amoco brand names, in the signing states. In addition to the multi-state AVCs, the Office of the Attorney General and Los Angeles City Attorney Rocky Delgadillo in December 2004 reached a similar, court-approved settlement with Safeway, Inc. Combined, the AVCs and Safeway settlement cover roughly 45,000 retail outlets across the nation. The AVCs provide measures to reduce sales of tobacco products to minors by the nation’s top retail chain (Wal-Mart), number one drug store chain (Walgreens), largest oil company (ExxonMobil) and biggest retailer of tobacco products (7-Eleven). Among other provisions, the 7-Eleven AVC restricts marketing by prohibiting in-store advertising of tobacco products adjacent to products popular with minors, and banning within 500 feet of schools or playgrounds outdoor tobacco ads and outward-facing tobacco ads in store windows. The provisions of the 7-Eleven AVC explicitly apply to all company-owned stores. The agreement, however, calls for 7-Eleven to take steps to ensure its franchisees comply both with the AVC and state laws governing the sale of tobacco products.
View the AVC, pdf.
View the press release:
Attorney General Announces Agreement With 7-Eleven To Curb Tobacco Sales To Minors.